Marketing Director, Customer Lifecycle

Constant Contact

3 months ago

3.6 on Glassdoor

Boston, MA

Hybrid

Full Time

Director

4 applicants

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About this role

The Director of Lifecycle Marketing will own and accelerate customer journey strategy across a diverse product portfolio and global markets, driving sustainable growth and maximizing Customer Lifetime Value. This strategic role focuses on data-driven, cross-channel lifecycle programs, rigorous experimentation, and embedding personalized marketing into the product experience. The leader will partner with product, data science, and sales while recruiting and developing a high-performing lifecycle marketing team.

Skills

Qualifications

Bachelor's DegreeMBAMaster's Degree

About Constant Contact

constantcontact.com

Constant Contact is an online marketing platform that helps small businesses, nonprofits, and organizations create, send, and track email and SMS marketing campaigns. It provides drag‑and‑drop email builders and templates, contact management and list segmentation, marketing automation, landing pages, event registration tools, social posting/ads, and real‑time reporting. Designed for nontechnical users, Constant Contact integrates with common e‑commerce and CRM tools and emphasizes deliverability, compliance, and customer support to help organizations grow engagement and sales.