CallRail

CallRail is a call tracking and conversation intelligence platform that helps marketers and sales teams capture, attribute, and analyze phone calls and form leads. It provides dynamic call tracking, call recording and transcription, lead management (Lead Center), and conversation analytics to surface keywords, call outcomes, and conversion insights. CallRail integrates with marketing and CRM tools (Google Ads/Analytics, HubSpot, Salesforce, etc.) so teams can tie offline leads to online campaigns and optimize ROI. Its customers are agencies and businesses that need better visibility into phone- and form-based lead performance and higher-quality lead handoffs to sales.