Firework

Firework is an AI-powered video commerce platform that helps brands transform online and in-store shopping by delivering interactive, shoppable video experiences. Its product suite includes shoppable video, video showrooms, 1:1 video chat, and an AI video sales assistant to boost engagement, personalization, and conversions. Firework integrates with e‑commerce and retail workflows to enable livestreaming, “shoppertainment,” and immersive digital storefronts for retailers and consumer brands. Founded in 2017 and based in San Mateo, CA, the company has raised significant funding (including a $150M round led by SoftBank) and works with major retailers and brands.