GTM Campaign Specialist
ZoomInfo Technologies LLC(18 days ago)
About this role
The GTM Plays Specialist at ZoomInfo supports the Go-to-Market Plays team to drive demand, accelerate pipeline, and retain customers. The role focuses on creating and executing strategic multi-touch outbound campaigns and aligning plays with sales and marketing to grow new business and customer accounts. It contributes to targeting, messaging, and audience selection using first- and third-party data.
Required Skills
- Campaign Management
- Email Marketing
- Copywriting
- Data Analysis
- Targeting
- Salesforce
- Outreach
- Intent Signals
- Collaboration
- Excel
Qualifications
- Undergraduate Degree (Preferred Business or Economics)
About ZoomInfo Technologies LLC
zoominfo.comZoomInfo is an AI-powered Go-To-Market (GTM) intelligence platform that provides comprehensive B2B company and contact data, buying-intent signals, and workflow automation to help teams identify, engage, and close ideal customers. It combines millions of verified contacts and real-time signals (funding, exec moves, intent) with tools like ZoomInfo Copilot and GTM Studio to prioritize accounts, uncover buying committees, and personalize outreach at scale. The platform integrates with major CRMs and sales/marketing tools to automate enrichment and engagement directly in existing workflows. ZoomInfo also offers demos/trials and maintains compliance with data-privacy regulations such as GDPR and CCPA.